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1.
The new methods for estimating structural equation models: an illustration and a comparison with two established methods
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 258-268
 2011 Cedzynski, M. (et al.)
2.
Empirical regularity in academic research productivity patterns in marketing
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 248-257
 2011 Talukdar, D.
Hariharan, V. G.
Boo, C.
3.
Toward a deeper understanding of service marketing: The past, the present and the future
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 231-247
 2011 Kunz, W. H.
Hogreve, J.
4.
The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests: Empirical findings and public policy implications
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 205-217
 2011 Liu, Q.
Gupta, S.
5.
When do B2B brands influence the decision making of organizational buyers? An examination of the relationship between purchase risk and brand sensitivity
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 195-204
 2011 Brown, B. P. (et al.)
6.
Agent-based modeling in marketing: Guidelines for rigor
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 181-193
 2011 Rand, W.
Rust, R. T.
7.
Willingness to pay for organic products: Differences between virtue and vice foods
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 167-180
 2011 Doorn, J. van
Verhoef, P. C.
8.
The antecedents and consequences of restrictive age-based ratings in the global motion picture industry
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 367-377
 2011 Leenders, M.A.A.M.
Eliashberg, J.
9.
Rise and fall of stars: investigating the evolution of star status in professional team sports
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 352-366
 2011 Yang, Y.
Shi, M.
10.
Branding in a global marketplace: the mediating effects of quality and self-identity brand signals
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 342-351
 2011 Strizhakova, Y.
Coulter, R.A.
Price, L.L.
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